Saturday October 4th
The Premiere
The NoLo Show is a Saturday consumer expo showcasing No & Low alcohol adult drinks that focus on taste and enjoyment. At your happy hour discover beverages that capture the experience and social function of drinking alcohol – without overdoing it. #NoLo
Meet, try and buy innovative brands producing high-quality beers, ciders, wines, spirits, ready-to-drink cocktails, and more! You’ll find great-tasting beverages for whenever you drink, connect, and celebrate. Embrace the #SundayReset this weekend with mindful drinking and a healthier lifestyle.
Be curious with your friends this Sober October and enjoy all kinds of adult alcohol-free, non-alcoholic and low alcohol drinks. Discover our wellness traders and your new favourite drinks.
Sober Curious in the City!
The NoLo Show Sydney is creating a more sociable future at Paddington Town Hall on Saturday October 4th, 2025.
Limited Earlybird tickets are now available for you and your friends:
- Session ONE runs from 12:00PM-3:00PM
- Session TWO runs from 3:00PM-6:00PM
Tickets include a souvenir NoLo tasting glass and NoLo tote bag filled with goodies and offers from show sponsors and traders, and you’re making a charity donation.
Immersive MasterClass add on tickets are also available to purchase!
Non-Alcoholic drink classification
This is how The NoLo Show classifies AAFs, ANAs and LADs:
Adult Alcohol-free (AAF) drinks – also known as Zero Alcohol drinks
This is any beverage that is marketed to adults that does not contain any alcohol by volume (ABV).
Adult Non-alcoholic (ANA) drinks
This is a beverage that is marketed to adults that contains less than 0.5% ABV.
In Australia, the legal definition of a non-alcoholic drink is generally understood as a beverage containing less than 0.5% ABV, so are generally exempt from liquor licensing regulations.
Low Alcohol drinks (LAD) – and Mid Strength drinks
This is a beverage that is marketed to adults with a lower ABV than full-strength alternatives, and less than 1.2% ABV.
The Liquor Act 2007 in NSW defines liquor as a beverage containing more than 1.15% ABV.
Traders may display mid strength drinks, often beer, of 3.5% ABV or below, as this is the common threshold for drinks to be considered “low alcohol” in International award competitions.
Premium Traders
There are limited spaces available for drinks industry traders to participate in this special event. Please Contact Us if you would like more information about exhibiting.