Media Release
May 10th, 2025
New and Iconic Sydney Drinks Industry Event
The NoLo Show is a consumer expo showcasing No & Low alcohol (NoLo) adult drinks that focus on taste and enjoyment. This is the only fair to exclusively feature NoLo drink brands and businesses.
Coinciding with Sober October, The NoLo Show is held on the first weekend of October, with just 1,500 tickets.
This inaugural, iconic new event focuses on mindful drinking, wellness and a healthier lifestyle, and will be held at Paddington Town Hall on Saturday October 4th, 2025.
The mindful are invited to embrace the #SundayReset and meet, try and buy innovative brands producing high-quality beers, ciders, wines, spirits, ready-to-drink cocktails, as well as select retailers, and more!
Learn about what’s popular and new trends in the rapidly growing NoLo beverage market and see the latest and greatest, including new brands, flavours, and technologies. There are great-tasting beverages for everyone, no matter how you drink, connect, and celebrate.
Tickets include a souvenir NoLo Show tasting glass and tote bag filled with goodies and offers from show sponsors and traders, and a charity donation is made to SMART Recover Australia.
Session ONE runs from 12:00PM-3:00PM and Session TWO runs from 3:00PM-6:00PM. Limited EarlyBird! tickets are available until sold out and immersive MasterClass tickets are also available.
Supporting Not-for-Profits
The NoLo show supports NFPs and charities and encourages attendees to make an additional donation while buying their tickets. The NoLo Show has official partnerships with the following organisations:
SMART Recovery Australia offers evidence-based addiction recovery programs grounded in Cognitive Behavioural Therapy (CBT) to support people with substance dependencies or problem behaviours to:
- Build and maintain motivation
- Cope with urges and cravings
- Manage thoughts, feelings and behaviours
- Lead a balanced life
OKSober Inc is a Sydney-based not-for-profit organisation reducing alcohol-related harm that impacts families and community. Funds raised are donated directly to charities and not-for-profit organisations that reduce alcohol-related harm with education, information and treatment.
OKSober raises funds year-round, but the biggest annual fund raiser is in bringing Sober October back.
Media Promotion
- Promotional tickets are available for prizes and competitions
- Affiliate codes are available for commission on sales made of all entry tickets
- Limited media entry tickets are also available
- Contact Andrew with any promotional requests
Exhibitor and Sponsor Interest
Expressions of interest are invited from prospective exhibitors (we call them ‘Traders’) and sponsors.
Please contact the team and we will send more information. There are limited opportunities remaining for 2025’s show.